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Branding + Website

CWS is a boutique financial consultancy specializing in women, providing support in their family and personal finances, and building long-term relationships with them.

The logo aims to convey the solidity of the consultancy's expert knowledge, as well as the sensitivity and personal support that sets it apart.

A characterful typography was selected, classic yet distinctive, to convey a timeless sensation, highlighting the enduring aspect of the consultancy's support across time and generations.

The dot represents precise and appropriate guidance according to the moment and context.

The color palette combines the concept of solidity with dark blue and adds a touch of femininity with mint green.